Project Type:
Branding
Print Design
Fashion Brochure Design
Key References:
Outcome:
(
a.
)
Why & Other Stories?
This clothing brand holds a special place in my heart for several reasons, notably its aesthetic appeal, diverse range of choices, and the distinct tastes it communicates through its collaborative collections.
(
b.
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Project Details:
Inspired by the aspects described above, I envisioned crafting a fashion brochure that showcases the selected collection from & Other Stories. Through this project, I aimed to highlight the brand's essence and its collections, infusing them with a rebranded aesthetic appeal achieved through a careful reconfiguration of content and photography.
(
c.
)
Results
Through careful analysis, areas for strengthening and enhancing the brand were identified. One crucial aspect of the rebranding was restructuring, involving the curation and presentation of offerings to align with the desired aesthetic and messaging. This meticulous approach infused a fresh appeal while maintaining the brand's core identity, resulting in a cohesive representation of & Other Stories that resonates with both existing and new audiences. Overall, the project achieved its goal of elevating the brand and its collections to new heights.
