Primary Responsibilities:
Design direction • Team leadership
Brand consistency • Quality assurance
Project management • Collaboration
Web • UI/UX • Visual Design
Project Highlights:
Outcome:
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a.
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Challenge
As Design Lead, I grapple with balancing creativity and brand guidelines while meeting the high expectations of visually discerning users across various devices. Striking the right balance between aesthetic product presentation and functional navigation is essential in this competitive landscape. Additionally, managing extensive content, adapting designs for global audiences, and collaborating effectively with cross-functional teams pose ongoing challenges. Constantly optimizing the user experience and integrating new technologies further complicate the role. Successfully navigating these complexities demands a blend of creativity, strategic planning, and a deep understanding of user preferences and industry trends.
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b.
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Approach
Set brand guidelines for a strategic approach while allowing for creative expression within those boundaries, mastering responsive design principles for seamless experiences across devices, staying ahead of industry trends through competitive analysis, implementing efficient content management systems, and fostering collaborative relationships with cross-functional teams. Utilize data-driven insights to inform design decisions, prioritize optimization efforts, and integrate new technologies strategically, all while committing to continuous learning to stay at the forefront of design innovation.
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c.
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Accomplishments
App Launch & Platform Internalization Project(Web/Mobile): Effectively launched a new website and application in January 2024, utilizing an internalization process to ensure seamless integration. Anticipating a minimum of 150% revenue growth on mobile. Search • Filter • Recommendation Improvement Project: Introduced an AI-driven style guide product filter to enhance navigation efficiency. As a result, the "Add-to-Cart" conversion rate has surged by 74% since September 2022. UI Improvement Project (Web/Mobile): Utilizing Hotjar (alongside Google Analytics), we collected feedback from over 1,100 customers, conducted best practice research, prepared product requirements, designed new UI components in Figma, and executed A/B testing with Google Optimize on our website. These efforts significantly improved user experience, resulting in a 72% increase in conversion rate since April 2022.
